Introduction: Differentiation in the Finance and Fintech Landscape

Thriving in the dynamic world of finance and fintech demands cultivating a unique brand identity. Amid a sea of competitors, making a lasting impression on your target audience can be a challenge, but there are tools at your disposal to help create a sophisticated, engaging brand experience for your customers with customizable metal payment cards Powered by Arculus. Since 2003, metal cards have been leveraged by financial institutions seeking to distinguish their product offerings, but now their cards can be used for more than just payments.They can be personalized, branded touchpoints that resonate with your customers, making sure your brand is top of wallet.

Metal: The Material of Choice for Modern Customers

A remarkable 81 percent of Gen Z and Millennials globally prefer using metal cards over other payment card options, according to a recent report. And this preference isn’t just about having a metal card—it's about what a metal card represents to them: prestige and distinction. Furthermore, when comparing metal cards to plastic cards, given equal benefits, 70 percent of customers express a preference for metal cards.This confirms that metal cards are not only transaction tools; they are seen as emblems of status and elegance.

Customization: Forging an Emotional Connection through Design

A well-designed card does more than just facilitate transactions; it becomes the embodiment of your brand's values and mission. Customizable card designs allow you to weave your brand's signature elements, such as its logo and colors, into your customers' daily routines. By turning your card into a representation of your brand, you're creating more than just a financial instrument. You are building a tactile reminder of your brand's promise. With our expert design teams at the helm, you can ensure that every time a customer interacts with their credit or debit card, it feels like an engagement with your brand's ethos.

Frequent Use, Higher Exposure, and Deepened Brand Affinity

When a card is designed to be more than just a transactional tool, it naturally integrates into its holder's daily life. This is where a metal card Powered by Arculus can be leveraged, granting your business the opportunity to provide your customers with a premium, branded metal card that transcends basic payment functionalities. Arculus offers software solutions that enable secure access to digital assets and facilitate robust FIDO (Fast Identity Online)-based authentication methods.This ensures that every time the card is used, whether when making a payment or verifying their identity, it reinforces and amplifies your brand's story. Positioned as a trustworthy financial ally safeguarding their identity, the card guarantees regular visibility, keeping your brand at the top of wallet. Each interaction strengthens the connection between your brand and your customers, nurturing an enduring bond of trust and ensuring loyalty.

Empower Your Brand with Arculus

By leveraging Powered by Arculus metal debit or credit cards, combining payment capabilities with either digital asset cold storage or FIDO authentication, you can elevate your customers’ experience and create a greater affinity for your brand, harmoniously merging security with convenience, all with premium design.

Learn more about Arculus Business Solutions here.